Sister Stride
Client: -
Created with: Adobe Illustrator, Photoshop, Firefly
Date: 2024
Sister Stride running club brand identity embodies a modern and elegant aesthetic while maintaining a distinctly feminine appeal. The visual identity emphasizes female empowerment and unity, reflecting the strong community of women supporting each other in their fitness journeys. The color palette is bold yet sophisticated, featuring vibrant reds, playful pinks, and soft cream tones, striking a perfect balance between strength and femininity. The design seamlessly integrates these elements to create a cohesive look that resonates with women who value both style and substance in their active lifestyles.
I also designed a repeating pattern for Sister Stride, featuring contrasting elements that highlight the club’s dynamic energy. The pattern includes illustrations of three female runners, symbolically representing the three founders of the club. In addition to the runners, the design incorporates various running essentials such as sportswear—including leggings and sports bras—headphones, smartwatches, and other key accessories. This vibrant and engaging pattern captures the spirit of the club, emphasizing both the team spirit and the practical gear that supports their active lifestyle.
