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Street Burger

Client: Gerendás Bistorant
Created with: Adobe Illustrator, Photoshop, Firefly
Date: 2024

Visual identity for Street Burger, a handcrafted burger restaurant, has been created. The restaurant owners requested a design that reflects the aesthetic of a food truck, along with additional branding elements. Staying true to the name of the establishment, I incorporated road motifs into the typography and supplementary brand elements.

 

Regarding the color scheme, I was informed that the vehicle was painted yellow, so I needed to select an additional accent color. Black was ruled out, as it's heavily used by the main competitor. We explored several options, including blue and red, but ultimately decided on dark green. This choice stands out from the competition, creating a modern, vibrant, and eye-catching color combination.

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