
Sister Stride running Club
The Sister Stride running club's branding embodies a modern and sophisticated aesthetic while maintaining a distinctly feminine appeal. Designed to celebrate female strength and solidarity, the visual identity reflects a powerful community of women who uplift and support one another in achieving their fitness goals.
The color palette strikes a perfect balance between boldness and elegance, featuring a dynamic mix of vibrant red, playful pink, and soft cream tones. This carefully curated combination symbolizes both power and femininity, resonating with women who value both style and substance in their active lifestyles.
Seamlessly integrating these elements, the design creates a visually compelling brand that speaks to strong, driven women who seek inspiration, connection, and motivation in their fitness journey.






For Sister Stride, I designed a repeating pattern that highlights the club’s vibrant energy through contrasting elements. This pattern features three female runners, symbolizing the club’s three founders, alongside essential running gear like leggings, sports bras, headphones, smartwatches, and other key accessories.
The bold, captivating design captures the spirit of the club, emphasizing both team spirit and the practical tools that empower an active lifestyle. This energetic pattern not only celebrates the strength and unity of the members but also resonates with their dedication to fitness and community.





