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Street Burger

For Street Burger, a handcrafted burger joint, I designed a visual identity that captures the essence of the food truck experience, just as the owners envisioned. The logo and branding elements incorporate road-themed motifs, reflecting the restaurant's name and mobile dining concept.

When selecting colors, I considered the truck’s yellow exterior. Since black was already associated with a key competitor, we opted for a deep green, creating a fresh and eye-catching contrast. This bold color combination not only enhances brand recognition but also helps the restaurant stand out in a competitive market.

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